PR Smarts Article: The World’s Very Worst Business Clichés

As a public service to friends of RDC Public Relations, LLC, we compile a list the past year's worst business  clichés - fetid phrases that, were they roadkill - you would swerve your car manically to avoid. So, friends, we give you "The Annual RDC List of Worst Business Clichés" for 2016 (and their clearer substitutes):

* No brainer (easy)
* Brainchild (invention, idea)
* Brain dump(briefing)
* Pick your brain (get your advice)
* At the end of the day (ultimately)
* The perfect storm of...(the right conditions for; a bad combination)
* Drill down (look for more detail)
* Granular (more detailed)
* Take it offline (talk after the meeting)
* Touch base (contact)
* Whether or not (just use "whether." the"not" is always implied)
* Best of breed (most successful)
* Rock Star (Springsteen and Elvis Costello are. Elon Musk and Serge Brin -- brilliant as they may be -- are not).
* Get my head around (understand)
* Close the loop (tell everyone involved)
* Low-hanging fruit (easiest to accomplish)
* Push the envelope (exceed limits)
* Win-Win (mutually beneficial)
* On the same page (agree)
* Future plans (just "plans" - ALL plans are future)
* Task force (working group)
* Drink the Kool-Aid (this refers to a 1978 mass suicide; let's retire this one)
* Currently (present tense is always implied unless you say otherwise)
* Leading or cutting edge (innovative)
* Mission critical (essential)
* Crunch time (near deadline)
* On their radar screen (we have their attention)
* Slam dunk (see "No brainer")
* If you build it, they will come (there is demand)

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