BLOG POSTS on Smart PR Tips & Tricks
Attracting Media Coverage
Reporters are always looking for compelling stories. You can help them recognize your value and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here are five articles with plenty of tips.
Story Telling is Powerful Public Relations!
How do the world's most visible companies and brands get that way? By telling stories that are memorable and compelling.
Acing Media Interviews Like a Pro
Congratulations! You're going to be interviewed for an article or a broadcast. If you are new to working with the media, you probably want to practice getting a few key messages into your answers. What do you want your audience (customers, potential customers, investors, etc.) to learn about you? Here are a few short tips on what to do before and during the interview:
Get Your Whole Team “On Message” Now
Remember the "telephone" circle game we used to play as kids? You'd whisper into the ear of your friend something like: "Alf doesn't know where Kate went” and, after making its way from person to person, the phrase would come out of the last kid's mouth as "Kate would make a great president." The same thing happens in business. That's because many companies -- even large, well-established ones – often can't find the the time to...
Get Out of the Office: The PR Value of Networking
Is social networking replacing in-person business networking? Hardly; they are, in fact, complements. An introduction that includes a handshake and eye-to-eye contact makes a big impression. People meet online and schedule face-to-face meetings. Or they meet at events and join each others' social networks. Face-to-face networking remains one of the most important elements...
PR Smarts Article: The World’s Very Worst Business Clichés
As a public service to friends of RDC Public Relations, LLC, we compile an annual list of the worst business clichés - fetid phrases that, were they roadkill - you would swerve your car to avoid. So, friends, we give you "The Annual RDC List of Worst Business Clichés" for 2016 (and their clearer substitutes):
* No brainer (easy)
* Brainchild (invention, idea)
* Brain dump(briefing)
* Pick your brain (get your advice)